The Twitter logo, with its iconic blue bird, was more than just a symbol. it represented freedom, openness, and connectivity. It was simple yet powerful, evoking feelings

of lightness and accessibility. In contrast, the X logo feels impersonal and cold, stripping away the warmth and approachability that users associated with the bird.

The rebrand aim to bring back some personality and familiarity. Not only reinforces a sense of belonging among long-time users but also encourages new users to feel

welcomed and comfortable in navigating the platform.

Design Document

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