The identity design for 2028 LA Olympic game should capture the spirit and culture of
Los Angeles. While the current mark effectively embodies the city’s diversity, it lacks a clear representation of the spirit of sports and the Olympic Games.

The redesign of LA 2028 summer Olympics identity system embodies the essence of unity, diversity, and excellence. The final mark reflects the spirit of Los Angeles and celebratory essence of Olympic Games.

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Research Document
Design Document

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